During these unprecedented times, small businesses are having to get creative with the marketing tools available to them. With so many people working from home, it makes sense for efforts to be put into digital marketing strategies.
The government has a number of different schemes available to businesses at the moment, many of which offer financial assistance or free advice. While remote working may prove challenging for certain types of businesses, there are many who can benefit from creating a robust marketing plan that will help their business transition through this difficult time.
Here are a few ways that you can use content marketing to get your business through the lockdown period.
1. Look for connections to other trending topics
There is going to be a lot of coronavirus related content out there at the moment, and it is only natural to incorporate that into your own strategy as it’s big news right now! But it’s also important to produce content that relates to other trending topics, firstly as a way to break up the wall of lockdown related information, but also as a way of increasing your reach. Think creatively about how to credibly incorporate trending topics into your content strategy.
2. Stick to offering value
Right now, your focus should be on offering value to your customers. Hitting them with hard sales is most likely going to be a tone-deaf approach, so read the room and instead focus on building relationships with your customers so that you are able to confidently sell to them when demand returns.
3. Experiment with online events
There are a multitude of ways that you can connect and network with your audience without even leaving the house. Consider offering content in the form of webinars, FB or Instagram Lives, Zoom calls or other live streaming platforms. This type of content offers a double whammy of value plus human interaction that most people are probably actively seeking at the moment.
4. Optimise existing content
If you’ve always wanted to optimise your blog or landing pages, now is a great time to optimise them for SEO and ROI. Audit your content with a fine-toothed comb and work out ways to rank your site for keywords so that your business doesn’t get buried under the avalanche of content being produced during lockdown.
5. Stay positive
We are living in some very strange and unpredictable times, so remember to go easy on yourself. Sure, many of us are at home with all the time in the world to invest in our businesses, but many people are also juggling family life as well as all of the associated stresses that come with an international pandemic. If you are finding that you’re not as productive as you would like to be, stay positive and remember that
any steps you take towards your goal, however small, are a good thing.
If you would like to find out how content marketing can help your brand, get in touch for a free consultation - firstname.lastname@example.org to see how we can get your business the traffic it needs.