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How to Develop a Digital Marketing Strategy

When it comes to starting or running a business, it can often feel as though you need to wear a hundred different hats. From accounting and admin to web development and social media, business owners tend to learn a lot of new skills to get their business off the ground and run it effectively. This is also true for digital marketing.

However, research indicates that 46% of brands do not yet have a defined digital marketing strategy, while 16% do but have not yet implemented it.

We believe that the digital marketing strategy is one of the most important aspects of any business, as it allows entrepreneurs to measure meaningful results in order to grow and innovate. So, how do you begin crafting your strategy?

Define your customer

Before you do anything else, its essential to work out exactly who your ideal customer is as it will help you to target that demographic when you implement your advertising campaigns. Analyse data on your existing customers or research the competition to work out who your customer is.

Solve their problem

Identifying the reason that your customer needs or wants to buy your product is the next step. What makes you different from the competitor?

Create a marketing goal

Once you have an idea of who you are marketing to and why, it’s a good idea to define your end result. Are you hoping to increase awareness of your brand, expand your product range, increase sales or create a new customer base? Becoming clear on your ultimate goal will inform how you will go about achieving it.

Define a budget

Some businesses throw money at advertising without thinking about how effective it will be. By sticking to a budget and spending it wisely, you are much more likely to maximise your returns.

Create a campaign

Now that you have a target audience, a marketing goal and a budget you can tailor a campaign to your audience. For example, if you are hoping to create more brand awareness, you could invest in a content marketing strategy or to boost sales, you could look into targeted social media adverts.

Having an effective digital marketing strategy is the most efficient way to grow your business. If you would like help creating a super effective digital marketing strategy for your brand, get in touch for a free consultation today at to see how we can get your business the traffic it needs.


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