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5 Ways to Build an Influential Brand

When it comes to growing your business, there’s one factor that lets you know that your business strategy is working. Money. If it’s coming in, you know that you’re on to a good thing.

It doesn’t matter if you are a non-profit, individual trader or a business entity, money is the most vital component of ensuring that your business can keep going.

So, what’s the best way to keep growing your business and ensure that the money continues to come in?

The simple answer is to utilise influence.

Influence plays a huge part in how customers perceive your brand, whether employees want to work with you and what your reputation looks like. Here are 5 ways that you can start using it today.

1. Tell your story

Consumers love to invest in a backstory. If they understand why you do what you do, they are much more likely to align with you. Take time to craft a compelling story that lets your customers know why you want to help them.

2. Find your USP

Your unique selling point (USP) is what sets your business apart from the rest and is a key hook for influencing your target audience. Rather than using generalisations, get specific on the key things that make your business different from the competition.

3. Make it human

If people can see and understand the human behind the brand, they are much more likely to make an emotional connection with the business. Get on the level of your target consumer by working out what motivates them, what worries them and what they need to make their lives easier. Meet your customers face to face and make connections that provide you with valuable insight into your customer.

4. Consistency is king

Everyone in the business needs to adhere to brand guideline to ensure that the message you put out is clear, consistent and believable.

5. Authenticity

This is where it’s important to mean what you say and say what you mean. Customers can see through falsities and vague claims of grandeur. Make your message count by making it true to your brand.

If you would like to find out how digital marketing can help your brand, get in touch for a free consultation today at to see how we can get your business the traffic it needs.

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