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New Year’s Resolutions for Small Business Owners

The start of a new year is the perfect time to reflect on the previous year’s achievements, decide what works and what needs improving, and set goals for the year ahead. Whether you’re looking to increase your sales, hire more team members, or improve your marketing reach in 2021, here are some business resolutions that will set you off on the right foot.


When you’re striving for business success, the last thing you need to be doing is manually carrying out tasks that can easily be automated. Start looking for ways that you can free up your time be delegating tasks to software, such as social media scheduling, email marketing automation, bookkeeping software, and chatbots for customer service.


Organisation is key to a smoothly operating business. Keep your paperwork neatly filed and accessible, clean up your email inboxes, and use a project management system like Asana or Basecamp to manage team projects and workloads.


Networking in the age of Covid-19 might look a little different, but it is still totally achievable! Sure, working from home means there aren’t so many opportunities to shake hands and meet new connections, however there are still plenty of these kinds of opportunities online. Dust off your LinkedIn profile and join some online events, get involved in Twitter Chats and try connecting with others in your field through those channels instead.


Living and working through a pandemic means that many people are feeling the strain on their home and work lives. Motivation might be flagging, while the pressure may be increasing to work more in order to cover bills or keep your business afloat. Prioritise a work-life balance and reward yourself regularly with breaks to keep your motivation up.


Promoting your business is absolutely vital to securing new sales. Think about new ways in which you can promote your business this year, whether it’s on a different social media platform, by using PPC ads, writing blog posts, email marketing, or LinkedIn stories, there are plenty of ways that you can get your business noticed in 2021. And if you need some help with that? We’ve got you covered!

If you would like to find out how digital marketing can help your brand, get in touch for a free consultation today. Call us on 01202 948423 or email us at to see how we can get your business the traffic it needs.


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