If there’s one thing that has become extremely evident during the coronavirus pandemic, it’s the reliance we have on the internet. With online retailers experiencing huge surges in sales, now has never been a better time to make the move online.
With more than 4,743,972,651 internet users online at any point every single day, the potential for your business to reach a much wider market is vast. Statistics show that 91% of internet users visit online stores, with 77% completing purchases and 84% searching for online products and services. Putting your business on the internet makes a lot of sense.
As well as these figures, there are a multitude of benefits to moving your business online, such as:
· Customers have 24/7 access to your business
· Cost efficiency
· Allows for easy access of online reviews
· Gives great insight into trends and demographics
· Affordable marketing strategies
· Shows that your business is keeping up with the times
But if you’ve never operated your business online before, it can seem a little overwhelming. With so many factors to consider, it is super important to ensure that you have a solid plan in place before you start making the move.
Set an aim
The goal of any good business plan is to have an achievable aim. What is it that you hope to achieve from making the move online? Is it more sales? A wider audience? Use of free marketing tools like social media? Identify ways that your business will benefit from being online and set aims for each area.
Do your research
Looking into trends in your industry is a great way to inform your online business strategy. Research the different types of websites that are available, what our target audience prefers to use, which social media platforms they tend to spend the most time on, whether your business will benefit from Google my business pages, and so on. Evaluate what the competition are doing and try to differentiate the trajectory of your business so that you stand out.
Consult the experts
The only downside to putting your business online is that it can take a lot of time, which is time you could be spending on your business. So, when it comes to setting up an online store, it pays to consult the experts. Not only will a dedicated team of digital marketing professionals be able to swiftly set your business up online, they will also be able to assist with social media presence, content marketing, promotion strategies, and much more.
If you would like to find out how putting your business online can help your brand, get in touch for a free consultation today. Call us on 01202 948423 or email us at firstname.lastname@example.org to see how we can get your business the traffic it needs.