If you have a small business, then that chances are that you know the power of social media marketing. And when it comes to building a huge following, it doesn’t get better than Instagram.
Businesses all over the world are realising the potential of this incredible marketing platform and are taking advantage of it to improve their bottom lines. This makes sense when you consider that 80% of Instagram users follow at least one business through their accounts.
So, if you’re on the fence about whether Instagram could work for you, here are 5 ways that you can use it to improve your business.
1. Have a strategy
Planning out your content is key to making your audience come to you. Research your competitors best posts and see what worked for them – was it the product, image, colours, hashtags – find out the commonalities and work them into your own strategy.
2. Use hashtags
Your probably already know the importance of using hashtags, but did you know that they can mean the difference between your audience thinking you are too promotional or not? Instead of constantly promoting your brand, try using branded hashtags to quietly draw attention to your business without putting your customers off.
3. Check out the insights
Your strategy doesn’t mean much if you aren’t paying attention to the feedback in your insights. Watch how each campaign is received and learn from it for next time.
4. Engage with customers
You may well have a beautiful feed filled with lovely images but if you aren’t engaging with your customers then it is likely that you will hear crickets. Repost customer photos of your products, run giveaways to show your appreciation for them and respond to comments and messages.
Influencers can play a huge role in bringing attention to your brand. Find influencers in your niche and network with them to work out which ones can help boost your brand.
If you would like to find out how Instagram and digital marketing can help your brand, get in touch for a free consultation today at firstname.lastname@example.org to see how we can get your business the traffic it needs.