With more than 3.81 billion people using social media platforms every single day, the benefits of utilising the platforms to reach your target market are obvious. But with so many platforms to choose from, is it as simple as signing up to all of them and hoping for the best?
From LinkedIn and Twitter to Instagram and TikTok, the number of platforms has risen dramatically in the last few years. There are now more than 195 social media sites that allow you to tap into your ideal audience and target them tailored marketing, which is great from a business perspective, but also overwhelming when you think about all of that admin (who is going to remember all of those passwords?!).
So, instead of juggling hundreds of accounts poorly, the trick is narrowing down where your target audience spends the most time and using those platforms effectively. Here are some tips on how to find out where your audience is.
Who are your audience?
This is the first thing that you really need to nail down. Age, location, income, values – think about all of the things that make up your ideal customer. Occasionally business owners believe that they are marketing to a particular demographic but when they really analyse it, their audience can be different to what they were expecting, so this is an exercise that is well worth doing.
Create a survey
Put together a quick survey for your existing customer base to find out more about them and their interests. This will help you to build up a picture of who you are marketing to and the most effective ways of going about it.
Where do they hang out?
The chances are that your target market will tend to use one or two social media channels, and the majority of them will usually use the same ones. Pew Research has some interesting charts with information about social media channels. This data shows that YouTube is the most used online platform, followed by Facebook. Instagram, Snapchat and TikTok are hugely popular with younger audiences, while older people tend to stick to Facebook and Twitter. Identify where your target market spends the most time and put your marketing efforts into using one or two platforms.
Create content for your audience
Once you have defined your audience’s platform, it’s time to create content that is specifically geared towards them. Avoid hitting them hard with sales, instead gently build a relationship with your market so that they feel they can trust you. This is key for engagement and sales!
If you would like to find out how digital marketing can help your brand, get in touch for a free consultation today at email@example.com to see how we can get your business the traffic it needs.