Significant changes have happened to the world over the last few months, and if businesses want to stay ahead of the curve then they will need to respond accordingly. One of the key factors in moving forwards will be the creation of a robust and informed marketing strategy that acknowledges the difficulties businesses and consumers are facing and helps to provide solutions. Here are some of our top tips for making a strategy that works.
Engage with your market
Consumers might be spending less, but they are still using social media platforms to stay connected to the world while they adjust to a new normal. Engage with your audience on social media to out what challenges they are facing and how your business might be able to help solve them. Even if you are not in a position to deliver the solution right there and then, it provides you with valuable insight into what your customers want and need and gives you the opportunity to develop a relationship with them.
One of the biggest things to come out of the pandemic is a sense of community. Socially responsible marketing is a vital part of improving the overall brand image and demonstrating that your business can have a positive effect on the community at large. Identify ways in which your business can support anyone significantly affected by the pandemic and incorporate this into your strategy.
Rethink your approach
Most businesses will have had some plans in the works before lockdown happened, but these plans might not be something you want to pursue in light of the pandemic. People’s opinions and views have changed, and the marketing landscape is looking extremely different in just a few short months. Re-evaluate any strategies and plans you had in place before the beginning of lockdown and adjust them accordingly. For example, you may want to focus more on content marketing now than face to face networking and events.
Use different platforms
As so many people are spending their time on social media, it’s only natural to maximise those platforms and their advertising capabilities. Explore the option of Facebook adverts, Instagram campaigns, and LinkedIn promotions to see if you can attract a wider audience and expand your reach.
Show you are complying with health and safety
Abiding by the new rules is absolutely essential for everyone to stay safe and healthy. Make sure that your customers know that you are doing everything you can to comply with the new rules and that you put the health of your employees and consumers at the top of your priority list.
If you would like to find out a post lockdown marketing strategy can help your brand, get in touch for a free consultation today. Call us on 01202 948423 or email us at firstname.lastname@example.org to see how we can get your business the traffic it needs.