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Pros and Cons of Using Twitter for Your Business

With more than 145 million daily active users, Twitter has the potential to be a game-changer for small businesses. Each tweet has the possibility of reaching a huge audience of prospective customers and businesses, making it an appealing platform for entrepreneurs, freelancers, and small business owners. In fact, up to 40% of Twitter users carry out purchases after seeing something advertised on the platform, so that is a great indication of what can be achieved with a good social media strategy.

But, is Twitter right for you? We take a look at the pros and cons of using Twitter to promote your business.


1. Budget friendly

If you haven’t got much to work with, Twitter is a great way to promote your business without huge running costs. You can, of course, invest money into it by using paid advertising options or employing someone to run the account for you, but for the most part it is wallet friendly.

2. Automated

If you don’t have the time to create tweets every day, it’s super easy to automate your content using the tools on the platform. Simply take an hour to craft a week’s worth of tweets, line them up and schedule them to go out at intervals during the week.

3. Data insights

It’s super easy to track the data on Twitter, each tweet comes with its own set of insights and it is very easy to convert them into graphs to get a better overview of them.

4. No algorithm

Unlike other social media platforms, Twitter doesn’t use an algorithm to show your followers what it thinks they want to see. So even if your tweet didn’t get much engagement, it will still appear in your followers’ timelines.


1. Odds of being seen aren’t great

It is usual for twitter users to follow hundreds, sometimes thousands, of accounts. So even though your tweet won’t have to compete with an engagement algorithm, it will have to compete with all of their other Twitter accounts. This makes it much harder for your tweet to be noticed.

2. It’s distracting

You might find yourself obsessively checking your stats and insights as the nature of Twitter is so instantly gratifying. This sets off the dopamine signals in your brain which keeps you coming back, to the detriment of other work you have to do!

3. There’s a fine line

People don’t use Twitter to be sold to, so you have to walk a very thin line between being friendly and engaging while maintaining professionalism and brand values without sounding like you’re selling something. It can be tricky!

4. Time consuming

Building and engaging with a community on Twitter takes up a LOT of time. Make sure that you have the time you need to be able to strike up conversations, reply to your messages, retweet other people’s content, and create your own.

If you would like to find out how Twitter can help your brand, get in touch for a free consultation today at to see how we can get your business the traffic it needs.


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