With British furniture manufacturers reporting unprecedented sales during the Covid crisis, now is a great time to look at ways to maximise the demand and make the most of the current craze for home furnishings.
A recent Guardian article reported that despite cheap competition from China and India, British manufacturers, who make up 9% of the manufacturing output in the UK and employ more than 130,000 people, are experiencing some of the highest returns they’ve ever seen.
The main driving force behind this demand is the coronavirus pandemic, with people staying inside their attention has turned to their interiors. They are looking to spend their annual holiday budgets on doing up their homes instead, which means that life is looking rather good for the interior industry right now.
So, what are the ways you can maximise this trend?
1. Elevate your online presence
There’s no doubt about it, online shopping is here to stay. This means that having a solid, quality brand that translates easily into an online customer shopping experience is absolutely key to making the most of the current trends. Brands that keep up with the times and use the vast range of tools available to businesses on the net will continue to reign supreme when (or if) things go back to normal. Could you work on email marketing more? Is your site outdated? How easy is it to order products? Identify the weak points in your online presence and strengthen them.
2. Work on social media
With more than 3 billion consumers using social media on a daily basis, it is super important to have a presence on the platforms that your target market uses to maximise your chances of reaching them. Don’t fall into the trap of thinking that your social media accounts have to be all business and no play, after all, consumers are much more likely to buy into the brand if they know who and what they are buying from. Use social media as a way to connect with and engage your audience and you will create loyal, lifelong customers.
3. Enhance customer experience
Customer experience is key, especially when you do not have the benefit of face-to-face customer service and interactions. Ensure that your online customer experience is as good as your in-store one so that customers feel appreciated and heard.
If you need to identify ways in which your customer experience can be improved, call us today for a free consultation on how we can help.
Call us on 01202 948423 or email us at firstname.lastname@example.org to see how we can get your business the traffic it needs.