We all know that content is king these days, but did you know that videos are the future of effective content marketing? Statistics indicate that videos are now playing a huge role in marketing, with even Mark Zuckerberg himself confirming that “the future of social media platforms lies in the video”. So, what is it about videos that makes them so important in marketing?
Videos are engaging
People love to watch videos because they provide entertainment value as well as engagement. A survey by Wyzowl found that nearly 66% of respondents preferred to learn about a new product or service in video format than through text alone.
Video content is easy to digest
For those who are pushed for time or have less time to read pages of content, video provides the ultimate solution – a quick and easy to digest format.
Video encourages people to buy
Videos are great for brand awareness, but they also drive conversions. In fact, 84% of respondents to Wyzowl’s survey said that they had been convinced to buy a product or service after watching a video.
Videos drive traffic
One of the great things about video content is how easy it is to share, and when people share it, it drives awareness of your brand and traffic to your website.
So, how can you use video to elevate your furniture brand?
It’s been proven that brand storytelling is the perfect method for relating to your customers on the personal level that they are looking for. Videos are the perfect medium to convey your brand’s purpose, values, and voice, this is because they are a powerful combination of music and visuals that can inspire and create valuable connections. Here are a few ways that you can use video the make your brand stand out:
1. Company mission video
This type of video should tell the story of how the company came about and what its values and missions are. It will allow your customers to connect to your brand’s backstory and see the authenticity behind it.
2. Customer testimonials
Reviews are everything these days, so if you can get testimonials on film, they are a great way of demonstrating the benefits of your products to new customers.
3. Product explainers
Explaining design concepts can be tricky through blog posts and copy, so why not create an explainer video that enables customers to see the benefits of the product and why they should invest in it.
4. Make it human
Show the team behind your brand with a little light-hearted video content that enables customers to connect to them.
If you are looking for ways to maximise your furniture store’s video content strategy, call us on 01202 948423 or email us at firstname.lastname@example.org to see how we can get your business the traffic it needs.