If you’re anything like us, then the decorations are up in the office, the Christmas party is organised and you’re wondering what to get for your secret Santa this year. Meanwhile, your customer base is heading online to frantically arrange their last-minute shopping. With the festivities fast approaching, now is a great time to ramp up your digital marketing strategy to make the most of the increased online activity.
In the UK, retail sales increase by 30% during the festive period, with up to 14% of these sales happening online. So, how can you make this activity work to your advantage?
Talk about Christmas
Sure, industry news is a great way to keep our customers engaged but it’s important to remember that they want to see content that adds value. Add some seasonal flair to your posts, such as Christmas themed recipes or advice on staying healthy during the festive period. The more links you can make between your industry and Christmas the better.
Host a give away
Tis the season for giving! Get into the Christmas spirit by offering your customers a gift to show your appreciation for them. This is also a great way to boost your following and enhance the visibility of your brand, particularly if you provide an incentive for your audience to share the post among their friends.
Launch an email marketing campaign
Email marketing is a great way to bring attention to certain products or services, or simply as a way to share information about trading hours. Incorporate a Christmas theme, such as “12 Days of Christmas” and share something relevant each day.
Have separate ad campaigns
When it comes to running ad campaigns on social media, separate out your Christmas campaigns from your regular ones. This will help you to stay on top of budgets for Christmas as well as identifying points that work particularly well during this season.
Run a countdown timer
Consider putting a countdown timer on your campaigns and website to highlight when particular discounts or sales are going to come to an end. Also don’t forget to include one that shows when the last possible date for shipping is, this will mean you’re less likely to get complaints about late deliveries!
If you would like to find out how Christmas campaigns and digital marketing can help your brand, get in touch for a free consultation today at firstname.lastname@example.org to see how we can get your business the traffic it needs.