The Importance of Good Design in Marketing


We often hear that content is king. But while content is the cornerstone of any good marketing campaign, good execution is all in the design.

If you were to take a look at your marketing strategies for the year ahead, the chances are that ROI and revenue feature heavily, while design might not even make an appearance on the list.

But focusing on the end result without paying attention to the design of the content itself can lead to poor performing sales and figures. After all, your messages might be brilliant but if they don’t look good, there is a strong chance that they will get drowned out by competitors.

In short, good design not only helps you to deliver your message by attracting attention, it also makes your brand look credible. Quality design enhances the user experience of your message, delivering a consistent understanding of how your brand operates.

So, how can you improve the design of your brand and messaging?

First of all, take your time. Do your research on what images, colours, fonts, and logos appeal to your target market. Are they influenced by bright pop art colours or a classic, muted palette? Does your font need to appeal to a younger demographic or a mature audience?

The next thing you need to consider is whether to get someone to do it for you. If your budget can stretch to using a good designer for a logo and branding, it is well worth the investment. An experienced designer will be able to present you with a range of options that appeal directly to your ideal market.

Another factor to take into consideration is how user friendly the design is. If your website is difficult to navigate or the colours of your logo make it hard for the customer to see, it’s worth redesigning it and making it as streamlined as possible.

Finally, the takeaway should be that your design makes your customer want to come back. Think about how your imagery, colours, fonts, and messaging appear to your target market. Does it make them want to engage with your business?

If you would like to find out how good design can help your brand, get in touch for a free consultation today at info@adchievable.co.uk to see how we can get your business the traffic it needs.

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